An MTV music channel was launched on 1st Aug 1981, about 34 years ago. The Viacom Media Network owns it. Its headquarters located in New York City. The purpose of this channel is to play music video guided by Video Jockey.
|Owned by||Viacom Media Networks (Viacom)|
|Picture format|| 1080i (HDTV)
|Launched||August 1, 1981|
|Headquarters||New York City|
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In 1977, Warner Cable and Warner-Amex Satellite Entertainment launched QUBE and Ohio interactive cable television system. The QUBE system gives several channels. One of these channels was based on Music, and that featured video recording footage and music related program. Viewers also vote for their favorite artist and song. Robert W. Pittman (media executive) creates the original program of MTV. Pittman is producing and hosting a 15-minute show “album track” in New York City. Pittman now becomes the CEO (Chief Executive Officer) and president of MTV Network.
On Aug 1981, they aired footage of “first space shuttle launched a countdown of Columbia”. The Bugles “Video is Killed the Radio Star” is the first video played on MTV. Unfortunately, the screen goes black when employee inserted CD on tape. In the beginning, MTV appeared on poor graphic HBO, Premium Channel, Showtime and The Movie Channel also played music video. HBO played ‘Jukebox’ first aired program on the channel.
The primary purpose of this channel is to play music, videos 24 hours a day, seven days a week, guided by VJs (Video Jockey). Also, the audience can take part in music, and videos on-demand at MTV.com.
MTV introduced black artists such as Michael Jackson, Prince, Eddy Grant, Dona summer and Herbie Hancock. Their first act added white and black musicians called THE Special. They also played 58th video on the first broadcast Rat Rac.
They rejected movie videos of the black artist on MTV such as Rick James Super Freak. Michael Jackson struggled hard to get airtime on MTV and finally broke the color barrier. Jackson’s video that broke the color barrier namely The Austin Chronicle had a song “Billie Jean” but this song was not added to MTV’s playlist until it reached #1 Billboard Hot 100 Chart.
After that Jackson second video “beat it” played several times on MTV also, they played the other black artist albums such as 1999 and Little Red Corvette by Prince.
The Jackson sophisticated video Thriller, The mid-1980s, Rap and Hip Hop artist such as Run-DMC, The Fat Boys, Whodini, L.L Cool J and the Beastie Boys type’s video also began to enter on MTV playlist.
Around 1984, many black artist videos played in heavy rotation along with Michael Jackson, Prince and Donna Summer, Billy Ocean, Stevie Wonder, Chaka Khan, Lionel Richie, The Pointer Sister, Diana Ross, Shannon, Ray Parker Jr, Kool and the Gang and Deniece Williams.
MTV Music Video Awards broadcast in 1984. That was the first show in which Madonna’s song Like a Virgin was performed live. In 1986, it first transmitted youth cultural event Spring Break. In 1986, ‘Dial MTV’ played music on viewer demand, this show replaced in 1991 with “MTV Most Wanted”.
120 minutes is another program that was introduced in 1986, featured as alternative rock and underground videos. In 2011, “120 minutes” resurrected once again. 2003 to 2011, late night show “Headbanger Ball” aired on sister channel but this program discontinued in 2013.
|DirecTV 331 (SD)
|Available on many US cable providers||Verizon FiOS 210 (SD)
|Dish Network 160 (SD/HD)
|AT&T U-verse 1502 (HD)
|Dstv 130 (HD/SD)||Zazeen (Canada) Channel 53 (SD)|